Stop-Loss Order

Stop-Loss Order

by Richard C. Wilson & Family Offices Group Association Team

Family Office Definition: Stop-Loss Order

Stop-Loss Order definition:  The purpose of a stop-loss order is to limit downside price risk exposure.  When a stock price reaches the stop price, the stock is sold. Stop order transactions are completed automatically at set price triggers, therefore removing human judgment or emotion.  Stop-loss orders are helpful for investors with concentrated stock positions or emotionally-attached stocks.

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